Why Process Matters
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Tag: social media marketing
Do The Work.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
Five Ways to Use Social Media to Jumpstart Your Marketing Efforts
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Connecting With Social Shoppers
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
What Can a Bagel Shop Teach Us About the Community Experience?
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
Content Marketing Doesn’t Work If the Right People Don’t See It
Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute […]