Saying Goodbye to CMSWire

It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going adventure. At the end of year, I’ll be leaving CMSWire to do just that.

It’s strange how a serendipitous act can open up a world of possibilities. My journey to CMSWire began so simply, but ¬†took me to amazing places.

Source: LittleLifeDesigns

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Strategic Peacock Fall Tour: Boston

The Strategic Peacock continued its travels with a quick stop in Boston, MA this weekend. Thanks to the amazing Jill Hourihan, owner of Running the Pack, for inviting me to speak at the Pet Care Professionals Conference. My presentation Social Media Unleashed outlined the ways pet sitters and dog walkers can maximize their use of social media to help them engage with their customer communities online. It was great to connect with so many fabulous small business owners! 


How Things Work

Before I started my own business, I was frustrated with the way things worked. Upper management made decisions without truly understanding how new technologies worked. There was no strategy in place. People reacted instead of being proactive.

I read every book, watched every TED talk and attended every conference I could to help me see that there was a better way to work. I was inspired that with the right structure, the right organizational culture, the workplace could work in a way in which others were inspired to approach problems from new perspectives.

Now that I have my own business and work with other businesses to help them become more strategic about their communications and workflows, I am no longer frustrated. After more than 10 years working for other organizations in which I suffered through the bizarre ways that upper management treated those below them or responded to information they don’t understand, I am finally in a place where I get to help improve the way things work.

Lots of people like to think that things work better when you dream bigger. Being a dreamer isn’t a bad thing. But having a great idea is only part of the solution. Putting it into action requires understanding of how things work. It requires strategy. It requires an open mind. It requires compromise and kinetic energy. Most importantly it requires empathy. By understanding how others work and how they feel about how they work, can help you get a better picture for what’s working and what isn’t and where change can be helpful.

I’ve worked for people who have made grand, sweeping gestures for change just because they thought they had to, without fully investigating what actually happens behind the scenes. When working with a company or organization, one of my very first questions is “How do things get done?” If the chief executive can’t answer the question, that’s one thing. If the people on the ground level don’t know, that’s a bigger issue. Everyone and every organization works differently. This is true for everything from research and development to social media marketing. What works for one person may not work for another.

Change for change’s sake rarely works well in the long term. What works is learning from others. What works is working together. Dreamers are great. Alone, however, they can’t do much. They need people who can help make dreams a reality. They need to understand the way things work.