Customer Experience Management Is The Answer

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand.

From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put all the pieces together? I’m glad you asked. The good folks at Sprinklr put together an ebook called The Survival Guide to Customer Experience to help.

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Is Your Business Card Socially Active?

When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a social media strategist, I don’t always appreciate the business card, but I understand its purpose. Though I love seeing the creative designs employed, I wish there was an easier way to collect info at a social event — that didn’t involve paper. However, if you’re going to be handing out little pieces of paper with your information shouldn’t you use the opportunity to promote yourself?

Great example of a social media business card. via PaperPleaseStudio on Etsy

Great example of a social media business card. via PaperPleaseStudio on Etsy

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Will Work for Social Change

Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services. There are so many wonderful, local organizations working hard to make a difference and because they put 100% of their resources into helping their communities, there’s not always enough left to invest in their communications strategy.

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For the past two years, The Strategic Peacock has had the honor of donating time and skills to assist the following organizations.  Continue reading