Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand.
From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put all the pieces together? I’m glad you asked. The good folks at Sprinklr put together an ebook called The Survival Guide to Customer Experience to help.