The Strategic Peacock helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media. 



Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD where she teaches social media marketing as a part of the Business of Art and Design graduate program; and at West Virginia University’s Reed College of Media, where she teaches Emerging Media and the Market as a part of the Integrated Marketing Communications graduate program.







Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.

Social Media Review

A social media review offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to  outline an overall approach to optimizing online conversations and social media engagement.

Website Audits

A website audit analyzes all aspects of your site — usability, content, search optimization, and more. Recommendations for making updates to your website will also be provided. We will work with you to design a long-term strategy to tell your company’s story and showcase your brand through the appropriate channels.

About Our Clients


The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.


Latest News

Be the Change

I’ve been wanting to do more to help others and my community. So I became the change I wanted to see in the world. I am excited to announce two recent opportunities that have come to fruition.

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing

No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.


There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.

See all our news

Marisa's Speaking Schedule

 The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.

Want the Strategic Peacock to speak at your next event? Contact us today!

Pet Sitters International

April 5, 2017
Topic: Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social Media

Wofford College

February 21-22, 2017
Spartanburg, SCSocial Media Workshops for Start-Ups and Non-Profits

Maryland Institute College of Art

February 15, 2017
Baltimore, MDClass Presentation: Business Intelligence

North American Home Furnishings Association

January 23, 2017
Las Vegas, NV
Topic: Use your Words: Leveraging Customer Conversations to Enhance your Content Marketing


Tuesday, November 15, 2016
Washington, DC
Topic: Social Media: Art or Science?

National Alcohol Beverage Control Association (NABCA)

October 16 - 19, 2016
Burlington, VT

Home Furnishings Networking Conference

May 22-24, 2016
Long Beach, CA
Topic: Five Ways to Use Social Media to Jumpstart Your Marketing Efforts

North American Home Furnishings Association

January 27, 2016
Las Vegas, NV
Topic: How Millennials Impact Retail Shopping