The Strategic Peacock helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media. 



Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD where she teaches social media marketing as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, where she teaches Emerging Media and the Market as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, where she teaching Digital Imaging, Video and Media Production as a part of the Rabb School of Continuing Studies.







Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.

Social Media Review

A social media review offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to  outline an overall approach to optimizing online conversations and social media engagement.

Website Audits

A website audit analyzes all aspects of your site — usability, content, search optimization, and more. Recommendations for making updates to your website will also be provided. We will work with you to design a long-term strategy to tell your company’s story and showcase your brand through the appropriate channels.

About Our Clients


The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.


Latest News

How to be Human

A few weeks ago, I was invited as a guest on the Creative Marketing Zone’s podcast, hosted by Eric Koch. I spoke about how to improve your online presence and the elements that help to make brands more human. Since then, I’ve been thinking about what it means to be human — and not just […]

Why Process Matters

Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.

Photo credit: Ross Stansfield

Community, Conversations and Curiosity

Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.

See all our news

Marisa's Speaking Schedule

 The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.

Want the Strategic Peacock to speak at your next event? Contact us today!

2018 Ophthalmic Practice Management Symposium

Saturday, March 17, 2018
Chevy Chase, MD
Topic: Patient Acquisition, Engagement and Retention in the Digital Age

Maryland Institute College of Art

February 28, 2018
Baltimore, MD
Class Presentation: Business Intelligence

North American Home Furnishings Association
April 23, 2017
High Point, NC
Topic: Use your Words: Leveraging Customer Conversations to Enhance your Content Marketing
Pet Sitters International
April 5, 2017
Topic: Social Media Unleashed: How Pet Sitters and Dog Walkers Can Maximize Social Media

Tuesday, March 28, 2017
Washington, DC
Topic: Community, Conversations, and Curiosity

Wofford College
February 21-22, 2017
Spartanburg, SCSocial Media Workshops for Start-Ups and Non-Profits
Maryland Institute College of Art
February 15, 2017
Baltimore, MD
Class Presentation: Business Intelligence
North American Home Furnishings Association
January 23, 2017
Las Vegas, NV
Topic: Use your Words: Leveraging Customer Conversations to Enhance your Content Marketing