A few weeks ago, I was invited as a guest on the Creative Marketing Zone’s podcast, hosted by Eric Koch. I spoke about how to improve your online presence and the elements that help to make brands more human. Since then, I’ve been thinking about what it means to be human — and not just […]
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
I’ve been wanting to do more to help others and my community. So I became the change I wanted to see in the world. I am excited to announce two recent opportunities that have come to fruition.
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
What does a social media strategist know about websites? It’s no secret that I have built and designed websites, but it’s a title I don’t use. I make it very clear that I am not a web designer.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Help women achieve success with a donation to the New Endeavors for Women Spring Challenge. Every dollar goes to helping homeless women and children. If you give by June 30, every dollar you donate will be matched.