Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services. There are so many wonderful, local organizations working hard to make a difference and because they put 100% of their resources into helping their communities, there’s not always enough left to […]
It’s no secret that I’m a big fan of crime dramas and detective series. I readily admit that my guilty pleasure is watching Dateline murder mysteries, so it shouldn’t be surprising that I enjoyed watching TNT’s real life crime series Cold Justice. Yes, it’s a silly name, but the two strong, smart female crime solvers […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]
It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going adventure. At the end of year, I’ll be leaving CMSWire to do just that. It’s strange how a serendipitous act can open up a world of possibilities. My journey to CMSWire began so […]
On Wednesday, October 23 The Strategic Peacock presented at the LavaCon Conference on Digital Media and Content Strategies in Portland, OR. It was so much fun to talk about why content marketing strategies need a strong listening culture, as well as to learn from others at the conference. I also enjoyed spending time exploring Portland. […]