A few weeks ago, I was invited as a guest on the Creative Marketing Zone’s podcast, hosted by Eric Koch. I spoke about how to improve your online presence and the elements that help to make brands more human. Since then, I’ve been thinking about what it means to be human — and not just […]
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
Marisa Peacock has been elected to serve as the Chair of the Board of Directors of New Endeavors By Women, an amazing organization dedicated to ending the cycle of homelessness in Washington, D.C.
Happy Holidays from the Strategic Peacock! May your days be merry and bright. Thanks to all our amazing clients for a spectacular year!
Whether it’s eating healthier, working out or learning a new skill — leveraging someone’s motivation is helpful to creating long-term positive behavioral change.
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
In past year, I’ve begun volunteering with an amazing DC-based non profit called LearnServe International. LearnServe offers an after-school entrepreneurship training program that prepares high school students to be social entrepreneurs. As a mentor for students in its Incubator program, I work with fellows to help put their ideas into action. Not only have I been able to share […]
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand. From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put […]
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you took time to research until you found what you wanted to buy. Maybe you browsed user reviews on the company’s website. Maybe you asked for feedback on Twitter or Facebook. Maybe you created […]
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who they are! They have egg icons as their Twitter photo or they liked your page years ago but you never see them post a comment or share a story. Should you give up […]