What Can a Bagel Shop Teach Us About the Community Experience?

Posted Leave a commentPosted in Community Management, Conferences, marketing, Small Business, Strategies

In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]

Content Marketing Doesn’t Work If the Right People Don’t See It

Posted 5 CommentsPosted in Art & Design, Content Strategy, Strategies

Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute College of Art. The program, dedicated to the Business of Art & Design, is designed to help artists build the framework of their business. Though the course is titled “social media marketing” the […]