Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who they are! They have egg icons as their Twitter photo or they liked your page years ago but you never see them post a comment or share a story. Should you give up […]
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a social media strategist, I don’t always appreciate the business card, but I understand its purpose. Though I love seeing the creative designs employed, I wish there was an easier way to collect info […]
Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute College of Art. The program, dedicated to the Business of Art & Design, is designed to help artists build the framework of their business. Though the course is titled “social media marketing” the […]