If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who they are! They have egg icons as their Twitter photo or they liked your page years ago but you never see them post a comment or share a story. Should you give up on them? Or is it possible to win them back? Continue reading
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community of customers to streamline business processes and increase revenue.
Mary and I began working together in 2010. Together, our passion for community building and creative approaches to business and leadership helped the bagelry grow in new ways.
Social media has always played a strong role in Mary’s business. Once we were able to build a consistent framework so that it could be maintained and managed, we began to strategize about how we can streamline many of the business processes that plagued the bagelry.
I don’t know much about running a bagel shop, but it was definitely clear that there were ways that we could make things run more efficiently. Mary, because she lives and breathes bagels and the shop, knows these processes inside and out and is always looking to improve them.
By outlining the problems we wanted to solve, we were able to improve online [and in-store] revenue considerably.
It’s September — a time when students and teachers head back to school. I love the start of a new school year, but alas as a business owner, I don’t always get to start fresh after a summer respite. As such, I’ve come to divide my calendar year into two parts — part 1 and part 2. During the first part of the year, I make an effort to learn and experiment. During the second part of the year, I make a concerted effort to put what I’ve learned into practice — usually by speaking at conferences. Last year, I was fortunate to speak at a plethora of conferences around the country. This year, I am lucky to do so again. Here’s where you can find me speaking this fall.