Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of my favorites.
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is “what do I say?” For those of us who actively work in the world of social and digital media, finding things to say isn’t always hard. But for many organizations, being able to Tweet, post updates and blog their thoughts can be challenging — even if they have effectively outlined their key messages and goals. Talking about one’s work doesn’t always come naturally. We don’t want to sound like a braggart or overwhelm our followers with irrelevant posts. Continue reading
One of my favorite things about self-employment is connecting with others who have decided to build their own businesses. It’s spectacular when talented, creative and ambitious individuals decide they are brave enough to embark on a new journey.
A year or so ago, a former colleague of mine started a blog highlighting her love of modern beach designs, as well as her amazing ability to refurnish and reupholster beach house furniture. Recently, when she decided to evolve from a blog into a business, I lent a hand. I helped her craft a website presence that showcased her wares, as well as her creativity and activity across visual networking sites like Pinterest.
The idea of a website presence can be very daunting. While we all know that having a website is a mark of validation, it can be hard to build something that accurately represents who you are, without also creating additional work that can distract you away from doing what you do best. Continue reading