The Problem With Goals

When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working towards helps to drive strategies at play. As helpful as goals are, having a plan of action is better.

Companies who have goals set in stone can’t be agile. And agility is the key to success — especially where social media is concerned. Algorithms change. Platforms change. Audiences change. As a result, businesses need to embrace change and have workflows in place that can adapt easily.

It’s something I’ve given a lot of thought to.

In college, I studied motivational psychology. My thesis examined why some athletes were able to rebound after injury, while others didn’t. In graduate school, I studied the driving force behind communities. The common theme is agility (and a high degree of intrinsic motivation). Being able to adapt to your surroundings or new realities is critical to one’s success.

So why, when it comes to business, are we force-fed the idea that we have to have big hairy audacious goals? Why aren’t we encouraged to have a plan of action, instead? Probably, because it requires work. It’s easier and more impressive to say that “by 2020, I plan to be a billionaire”, instead of saying how you plan to make it happen. Continue reading

Is Your Business Card Socially Active?

When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a social media strategist, I don’t always appreciate the business card, but I understand its purpose. Though I love seeing the creative designs employed, I wish there was an easier way to collect info at a social event — that didn’t involve paper. However, if you’re going to be handing out little pieces of paper with your information shouldn’t you use the opportunity to promote yourself?

Great example of a social media business card. via PaperPleaseStudio on Etsy

Great example of a social media business card. via PaperPleaseStudio on Etsy

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How to Convert Non-Believers When You’re Preaching to the Choir

Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on Donors Choose, I feel amazing. When I receive a product that I backed on Kickstarter, I feel like I’m a part of something bigger. To help me feel good about the decisions I’ve made, these organizations are committed to empowering their customers and supporters so they continue to make decisions that make them feel good. It’s addicting! And yet, so many organizations and advocates struggle to connect with their audience.

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