When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a social media strategist, I don’t always appreciate the business card, but I understand its purpose. Though I love seeing the creative designs employed, I wish there was an easier way to collect info at a social event — that didn’t involve paper. However, if you’re going to be handing out little pieces of paper with your information shouldn’t you use the opportunity to promote yourself?
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on Donors Choose, I feel amazing. When I receive a product that I backed on Kickstarter, I feel like I’m a part of something bigger. To help me feel good about the decisions I’ve made, these organizations are committed to empowering their customers and supporters so they continue to make decisions that make them feel good. It’s addicting! And yet, so many organizations and advocates struggle to connect with their audience.
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I received a copy of Lisa Arthur’s new book, Big Data Marketing: Engage Your Customers More Effectively and Drive Value, I expected more of the same. But I was pleasantly surprised.
Instead of a book peppered with buzz words, I was treated to a very comprehensive, but not overwhelming approach to understanding and integrating data-driven marketing into your marketing strategy.
Arthur, who you may know as the chief marketing officer at Teradata (previously Aprimo), shares her advice for making big data insights an essential part of company culture. While it isn’t always easy, we benefit from her experiences as she outlines the steps we need to take to make marketing strategies more relevant and valuable to the customer experience. Continue reading