Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you took time to research until you found what you wanted to buy. Maybe you browsed user reviews on the company’s website. Maybe you asked for feedback on Twitter or Facebook. Maybe you created a pin board of potential candidates on Pinterest. Congratulations! You’re a social shopper.
Shopping combines relationships, connections and conversations with purchasing. Sometimes it’s more about the relationships — when we take our best friend to go the outlets; other times it’s about the purchase — like when we want to get the best deal. But every time a consumer consults others in an effort to make a more informed purchasing decision, it can affect your company. What people are saying about you and your products can influence what people buy.
There is much to gain by leveraging the loyalty and sustained satisfaction that social media can bring. Successful social media campaigns start with understanding the behaviors associated with your audience. Here are some best practices designed to get the most out of social media as you launch campaigns to connect with customers. Continue reading