Customer Experience Management Is The Answer

Posted on Leave a commentPosted in Community Management, marketing, Resources, Strategies

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand. From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put […]

LAVACON _Georgetown Bagelry 1

What Can a Bagel Shop Teach Us About the Community Experience?

Posted on Leave a commentPosted in Community Management, Conferences, marketing, Small Business, Strategies

In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]

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The Problem With Goals

Posted on Leave a commentPosted in marketing, Strategies

When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working towards helps to drive strategies at play. As helpful as goals are, having a plan of action is better. Companies who have goals set in stone can’t be agile. And agility is the […]