After more than six years owning the Strategic Peacock and working with more than 30 clients to enhance and prioritize their digital marketing strategies, I’ve learned a thing or two about what makes for a successful digital marketing campaign. No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
Do the work.
A strategy can only do so much. You have to put into practice. If you don’t do the work, the likelihood that your campaign will succeed is very low. Yes, digital marketing has made it easier to connect with others, but that doesn’t mean that work is optional. Your marketing campaign is like a plant — it needs to be tended to for it to thrive. If you ignore it, it will die — a slow, agonizing death.
Don’t be afraid to look beyond the strategy. Explore what’s possible by asking “what happens next?” or “what if we tried this…?” Curiosity fuels innovation. Don’t just accept what is — consider what could be.
Don’t be shy. Don’t wait until the project is over to ask questions. No question is too stupid or naive to ask. Questions raise new possibilities, and can help guide campaigns in new directions.
Be a good person.
A successful campaign will engage people. Comments, questions and feedback given are the perfect opportunity for you to learn from and engage with prospective and current customers. Take the time to connect. Be friendly, not defensive. Be giving, not stingy with information. The more welcomed your fans and followers feel, the more likely they’ll remember their interaction the next time they’re considering a purchase.
Image courtesy of The Wandering Orion via Etsy.