The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
Will Work for Social Change
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in […]
How to Convert Non-Believers When You’re Preaching to the Choir
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on […]
Data Driven Marketing Starts with Company Culture
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I […]
Get Cold Justice for Your Content Strategy
It’s no secret that I’m a big fan of crime dramas and detective series. I readily admit that my guilty pleasure is […]
Create Your Own Narrative.
I was in high school when Nike launched it’s ‘Play Like a Girl‘ campaign. The campaign played a pivotal role in changing […]
It’s Not About Social Media; It’s About the Strategy
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]
Client Spotlight: Georgetown Bagelry
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my […]
All Work and No Play? Sometimes It’s Okay.
My friends and family know that I am obsessed with the Olympics — or any world sporting event, really. Be it the […]