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Will Work for Social Change

Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services. There are so many wonderful, local organizations working hard to make a difference and because they put 100% of their resources into helping their communities, there’s not always enough left to invest in their communications strategy.


For the past two years, The Strategic Peacock has had the honor of donating time and skills to assist the following organizations. 

Northern Virginia Therapeutic Riding Program
Project: website redesign, web content review, social media development

NVTRPNVTRP offers a wide range of equestrian therapy programs and services to children and adults who live with disabilities in the Washington Metropolitan Area. From wounded warriors to children with special needs, NVTRP staff and volunteers works tirelessly to improve students’ mobility,  build self-esteem and further socialization by riding and working with horses.

Since 2012, The Strategic Peacock has helped NVTRP optimize its content, create and launch a new website, as well as develop its social media presence. The goal of the project, which officially launched in March 2013, was to help NVTRP  promote its programs and services to a wider audience online.

Get involved: NVTRP hosts a variety of events during the year. From camps to horse shows to fundraisers, there are many ways community members can lend their support. NVTRP’s signature event — Ride to Thrive Polo — is a must see event featuring a professional Polo event played on the magnificent fields of Chetwood Park in The Plains, Virginia. 

Learn-Serve International
Project: Content development and optimization

Learn Serve InternationalLearnServe’s after-school entrepreneurship training and summer international service programs prepare high school students to be social entrepreneurs and global citizens. Students from around the Washington Metropolitan Area learn the skills of business leadership, innovative problem-solving, and cross-cultural fluency.

In April 2014, The Strategic Peacock began working together with Learn-Serve to optimize its online content for search and marketing.

Get involved: Know a student interested in making the world a better place or a business that wants to facilitate a new generation of social entrepreneurs? Then sign up to participate in Learn-Serve!

Treatment Before Tragedy
Project: Social media strategy

Treatment Before TragedyTreatment Before Tragedy is a new national nonprofit organization of families and community members interested in advocating for better detection, treatment, services and cures for serious mental illnesses. The organization, co-founded by Indian-American journalist and author, Asra Nomani is a seeks to organize members to advocate for legislative and policy changes.

In the past month, The Strategic Peacock has begun working with TBT to mobilize their social media strategy prior to the organization’s launch.

Get involved: Mental health supporters, care givers and consumers are encouraged to join, advocate and donate. In the interim, those interested are encouraged to become educated about the true nature of severe brain disorders, advanced treatments available for those illnesses, and the necessity of court-ordered treatment in some cases.

The purpose of The Strategic Peacock pro bono services is to support, promote, and enhance the community programs through creative thinking and focused actions rooted in the values that drive social change.

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