From Ideas to Action: How to Cultivate a Successful Online Community
Whether it’s eating healthier, working out or learning a new skill — leveraging someone’s motivation is helpful to creating long-term positive behavioral change.
Category: Strategies
Join Me at Betamore This Summer!
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
Connecting With Social Shoppers
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
How to Build a Successful Mentoring Program
In past year, I’ve begun volunteering with an amazing DC-based non profit called LearnServe International. LearnServe offers an after-school entrepreneurship training program that prepares […]
Customer Experience Management Is The Answer
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]
How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
What Can a Bagel Shop Teach Us About the Community Experience?
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]