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Customer Experience Management Is The Answer

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in the customer experience can drastically impact how people regard your brand.

From websites and social media, across touch points and transactions, the customer experience can be a lot to manage. How do you put all the pieces together? I’m glad you asked. The good folks at Sprinklr put together an ebook called The Survival Guide to Customer Experience to help.

 

The Survival Guide features 20 CXM experts — everyone from Carter Hostelley and Jay Baer to Jeanne Bliss and Annette Franz — talking about the different elements of the customer experience and its impact on your company’s bottom line. I’m excited to say that I’m one of those featured in the book (see page 30).

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When it comes to customer experience management, there’s no cutting corners. You’re either invested in creating an experience that is meaningful and valuable, or you aren’t. Regardless of how big your company is, the customer experience is at the core of what you have to offer. Take the time to invest in your customers, and they’ll repay the favor by investing in you!

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