The Strategic Peacock: Fall Tour 2014
It’s September — a time when students and teachers head back to school. I love the start of a new school year, […]
Category: marketing
The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
How to Convert Non-Believers When You’re Preaching to the Choir
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on […]
Data Driven Marketing Starts with Company Culture
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I […]
Create Your Own Narrative.
I was in high school when Nike launched it’s ‘Play Like a Girl‘ campaign. The campaign played a pivotal role in changing […]
Client Spotlight: Georgetown Bagelry
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my […]
Invest in Social Media Success
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, […]
Saying Goodbye to CMSWire
It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going […]
My First Radio Commerical
Thanks to my cousin, Mike Peacock, an accomplished musician and audio engineer, the Strategic Peacock has its own radio commercial. As an […]