ConferencesmarketingSmall Business

The Strategic Peacock: Fall Tour 2014

It’s September — a time when students and teachers head back to school. I love the start of a new school year, but alas as a business owner, I don’t always get to start fresh after a summer respite. As such, I’ve come to divide my calendar year into two parts — part 1 and part 2. During the first part of the year, I make an effort to learn and experiment. During the second part of the year, I make a concerted effort to put what I’ve learned into practice — usually by speaking at conferences. Last year, I was fortunate to speak at a plethora of conferences around the country. This year, I am lucky to do so again. Here’s where you can find me speaking this fall.

LavaCon, Portland, OR, October 14, 2014

LavaCon brings together content strategists, user experience designers, documentation managers and other content professionals. This year, the conference focuses on how to implement user experience strategies that reduce costs and generate revenue. I am very excited to present alongside one of my clients, Mary Beall Adler, CEO and owner of the Georgetown Bagelry. Together, we’ll explain what a bagel shop can teach you about the community experience.

ConvergeSouth, Winston-Salem, NC, October 17, 2014

ConvergeSouth is a premier technology and creativity for business conference in the Piedmont Triad region, that brings together the leading regional businesses and thought leaders to discuss how we can combine creativity and technology to build better businesses. As a first time presenter, I’ll be talking about what to do when your audience doesn’t want to engage.

Emerging Media & The Market, WVU, Reed College of Media, October 20 – December 23, 2014

In addition to speaking at these conferences, I’ll be adding a new faculty position to my to-do-list. Starting at the end of October, I’ll be teaching Emerging Media & The Market at West Virginia University’s Reed College of Media. The class is a part of the graduate-level Integrated Marketing Communications (IMC) program.


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