What Can a Bagel Shop Teach Us About the Community Experience?

Posted Leave a commentPosted in Community Management, Conferences, marketing, Small Business, Strategies

In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO and owner of the Georgetown Bagelry – one of my first clients -presented a case study about how her bagel shop – a fixture of the DC area – leveraged her amazing community […]

Will Work for Social Change

Posted Leave a commentPosted in Community Management, Content Strategy, Resources, Small Business, Strategies

Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services.¬†There are so many wonderful, local organizations working hard to make a difference and because they put¬†100% of their resources into helping their communities, there’s not always enough left to […]

Invest in Social Media Success

Posted Leave a commentPosted in Community Management, marketing, Small Business, Strategies

It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]

Work Hard and Be Nice to People

Posted 1 CommentPosted in Community Management, Strategies

I often get asked how I’m able to manage my social media presence. The question confuses me. “What do you mean? How do I physically manage the different accounts where I am active?” “No,” they clarify, “How do you maintain your authentic self? How do separate the personal from the professional?” It’s an interesting question, […]

Power Struggle

Posted 2 CommentsPosted in Community Management, Small Business

Over the weekend, the DC area experienced a wide-spread blackout as the result of a Derecho that hit the area Friday night. Many in the area lost power for a substantial amount of time. Losing power is an inconvenience, but in July it’s much more than that as temperatures linger in the 100s. The loss […]

Great Customer Experience Comes First

Posted 1 CommentPosted in Community Management

I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all have a responsibility to deliver a customer experience that not only meets the needs of the community, but aims to exceed it by listening and responding accordingly. That’s where I come in. In […]