September 25, 2017July 18, 2018Community Management, marketing, Strategies How to be Human When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
February 9, 2015Community Management, marketing, Small Business, Strategies How to Connect with Social Shoppers Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
June 25, 2014marketing, Resources, Small Business, Strategies Is Your Business Card Socially Active? When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
August 24, 2012Community Management, marketing, Strategies Being on Social Media is Only as Important as What You’re Saying As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]