The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Tag: innovation
It’s Not About Social Media; It’s About the Strategy
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]
Saying Goodbye to CMSWire
It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going […]
How Things Work
Before I started my own business, I was frustrated with the way things worked. Upper management made decisions without truly understanding how […]
How You Treat Your Employees is Indicative of How You Run Your Business
There’s great debate about what makes a company or organization great. Is it the leadership or the Esprit de corps? In an […]
Great Customer Experience Comes First
I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all […]
I Am Against SOPA & PROTECT-IP
In 15 days the United States Congress will vote on the Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic […]
Proud to Be Type B
My name is Marisa and I am Type B. Though, I am not ashamed of this, in many entrepreneurial circles it’s an […]