February 9, 2015Community Management, marketing, Small Business, Strategies How to Connect with Social Shoppers Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
December 2, 2014Community Management, marketing, Strategies What To Do When Your Audience Doesn’t Want to Engage? If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
June 25, 2014marketing, Resources, Small Business, Strategies Is Your Business Card Socially Active? When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
August 24, 2012Community Management, marketing, Strategies Being on Social Media is Only as Important as What You’re Saying As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]