It Takes a Village
On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]
On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]
I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.
The Strategic Peacock has joined the Home Furnishings Association’s Solution Partner Program to help retailers with social media and digital marketing.
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.