Audience Analysis: People, Power and Influence
Deploying a successful social media strategy, requires an intimate understanding of the niche audiences you are trying to reach. But where to start?
Author: mpeacock
Digital Content Planning Made Easier
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.
Creating a Winning Social Media Strategy For Your Brand
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
The Customer Experience Isn’t Just for Customers
The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.
The Strategic Peacock Celebrates Our Summer Intern
This summer, the Strategic Peacock had the privilege of hiring an intern to assist with many of our social media campaigns.
The Strategic Peacock Turns 10
The Strategic Peacock turns 10! Looking back over the past 10 years, I’ve learned a lot about running my own business. Here are just a few lessons that stand out.
Get Comfortable with Being Uncomfortable
It’s uncomfortable to be wrong about things. But we, especially white people, need to get comfortable with being uncomfortable.
How I Used Message Architecture in the Classroom
This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.
Shaking My Tail Feathers!
This fall, I’m excited to announce that I’ll be joining the faculty as a lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign.
Advice for Social Entrepreneurs
Recently, I was asked to address the graduates at LearnServe’s 2019 graduation. LearnServe is an amazing organization that equips middle and high school students from diverse backgrounds with the entrepreneurial vision, tenacity, confidence, and leadership skills needed to tackle social challenges at home and abroad.