The Strategic Peacock Turns 10
The Strategic Peacock turns 10! Looking back over the past 10 years, I’ve learned a lot about running my own business. Here are just a few lessons that stand out.
Get Comfortable with Being Uncomfortable
It’s uncomfortable to be wrong about things. But we, especially white people, need to get comfortable with being uncomfortable.
How I Used Message Architecture in the Classroom
This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.
Shaking My Tail Feathers!
This fall, I’m excited to announce that I’ll be joining the faculty as a lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign.
Advice for Social Entrepreneurs
Recently, I was asked to address the graduates at LearnServe’s 2019 graduation. LearnServe is an amazing organization that equips middle and high school students from diverse backgrounds with the entrepreneurial vision, tenacity, confidence, and leadership skills needed to tackle social challenges at home and abroad.
The 6 Most Important Trends in Digital Public Relations
So much has changed in the media landscape over the past ten years. Whether you’re working in public relations, digital media or marketing — what once was, has evolved to encompass a much larger playing field, full of new considerations and challenges.
The Strategic Peacock Supports Constitutional Equality #VAratifyERA
Virginia could be the last state needed to ratify the Equal Rights Amendment. As a small, woman-owned, Virginia-based business, the Strategic Peacock supports the Equal Rights Amendment.
If You Build It…
Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
Bibi’s Birthday Bike Ride: 80 year-old grandmother cycles Natchez Trace for global women’s charity
On October 17, to celebrate her 80th birthday — Katherine “Bibi” Jeter will ride her bike 440 miles along the Natchez Trace from Nashville, TN to Natchez, Mississippi all to raise money for globalbike, a non-profit organization supporting women-owned bike rental and repair programs in rural areas of Tanzania.
The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.