Tour de Best Practices
For anyone who knows me, knows there has been a few constants in my life: my love of dinosaurs, crime dramas, and […]
It Takes a Village
On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]
How to Bring Social Media In-House and Make it Thrive!
Let’s learn how to bring marketing in-house and build a social media team that can thrive over time.
Fly Little Client, Fly!
I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.
The Strategic Peacock Joins Home Furnishings Association’s Solution Partners
The Strategic Peacock has joined the Home Furnishings Association’s Solution Partner Program to help retailers with social media and digital marketing.
Leverage your Online Community: How to Manage, Monitor & Measure Your Brand Online
When we talk about leveraging your online communities, we’re really talking about community management.
Audience Analysis: People, Power and Influence
Deploying a successful social media strategy, requires an intimate understanding of the niche audiences you are trying to reach. But where to start?
Digital Content Planning Made Easier
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.
Creating a Winning Social Media Strategy For Your Brand
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
The Customer Experience Isn’t Just for Customers
The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.