The infrastructure may be invisible, but it’s what makes responsible creativity possible.
Great advertising isn’t just about the idea. It’s about everything that has to happen behind the idea to make it work.
Three Years Strong: Strategic Peacock and Junction FC Build Momentum Together
Strategic Peacock was proud to continue its partnership with Junction FC, one of the newest clubs in the WPSL, for a third consecutive season. Through social media strategy, content creation, and game day marketing support, Strategic Peacock helped amplify the team’s story and connect fans with the players, moments, and milestones that defined the season.
The Missing Link in Digital Media Research? Your Social Media Manager.
If digital media research seeks to understand how communication works in contemporary society, then the people responsible for creating, managing, and evaluating that communication deserve a place in the conversation—not simply as subjects of study, but as partners in producing knowledge.
Creativity Through Compliance: Reframing the Rules
As I enter the third and final year of the MFA in Design for Responsible Innovation (DRI) program in the School of Art and Design at the University of Illinois Urbana-Champaign, my research is taking shape around a central question: How can compliance become a catalyst for creativity rather than a constraint on it?
Bold, Brilliant, Inclusive: Strategic Peacock x Gender Envy
Celebrating identity, supporting the LGBTQ+ community, and empowering individuals to be their true selves—Gender Envy is a vital nonprofit making a real difference.
Create with Compliance
If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.
Proud as a Peacock 🦚
The Strategic Peacock is privileged to be among the amazing sponsors of this year’s United Pride’s CU Pride Fest in October.
Building Momentum: Strategic Peacock’s Second Season with Junction FC WPSL
For a second season, Strategic Peacock continued its proud partnership with Junction FC—one of the newest clubs in the Women’s Premier Soccer League (WPSL)—to lead social media strategy and support game day marketing and promotion.
AI in Social Media Marketing: Opportunities, Challenges and Ethical Insights
Learn about the current state of AI in social media and marketing overall, and explore the opportunities, challenges, and ethical considerations.
The Strategic Peacock’s Stellar Cellar
This year, theStrategic Peacock’s Stellar Cellar is a part of this year’s Champaign County Humane Society’s Fur Ball!