The infrastructure may be invisible, but it’s what makes responsible creativity possible.
Great advertising isn’t just about the idea. It’s about everything that has to happen behind the idea to make it work.
Category: Content Strategy
Three Years Strong: Strategic Peacock and Junction FC Build Momentum Together
Strategic Peacock was proud to continue its partnership with Junction FC, one of the newest clubs in the WPSL, for a third consecutive season. Through social media strategy, content creation, and game day marketing support, Strategic Peacock helped amplify the team’s story and connect fans with the players, moments, and milestones that defined the season.
The Missing Link in Digital Media Research? Your Social Media Manager.
If digital media research seeks to understand how communication works in contemporary society, then the people responsible for creating, managing, and evaluating that communication deserve a place in the conversation—not simply as subjects of study, but as partners in producing knowledge.
Creativity Through Compliance: Reframing the Rules
As I enter the third and final year of the MFA in Design for Responsible Innovation (DRI) program in the School of Art and Design at the University of Illinois Urbana-Champaign, my research is taking shape around a central question: How can compliance become a catalyst for creativity rather than a constraint on it?
Create with Compliance
If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.
Building Momentum: Strategic Peacock’s Second Season with Junction FC WPSL
For a second season, Strategic Peacock continued its proud partnership with Junction FC—one of the newest clubs in the Women’s Premier Soccer League (WPSL)—to lead social media strategy and support game day marketing and promotion.
AI in Social Media Marketing: Opportunities, Challenges and Ethical Insights
Learn about the current state of AI in social media and marketing overall, and explore the opportunities, challenges, and ethical considerations.
It Takes a Village
On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]
Fly Little Client, Fly!
I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.
The Strategic Peacock Joins Home Furnishings Association’s Solution Partners
The Strategic Peacock has joined the Home Furnishings Association’s Solution Partner Program to help retailers with social media and digital marketing.