MARISA PEACOCK, FOUNDER & CHIEF STRATEGIST
Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also a full-time senior lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.
She has previously also been an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, as a part of the Rabb School of Continuing Studies.

OUR SERVICES
Workshops

Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.
Social Audit

A social media audit offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to outline an overall approach to optimizing online conversations and social media engagement.
Social Media

Our social media management services offer a comprehensive solution to elevate your brand’s online presence, engage your target audience, and drive tangible results. We’ll handle day-to-day tasks like posting, monitoring, and engaging with your audience, so you can focus on running your business.
MEET OUR CLIENTS
The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.
Latest News
Creativity Through Compliance: Reframing the Rules
As I enter the third and final year of the MFA in Design for Responsible Innovation (DRI) program in the School of Art and Design at the University of Illinois Urbana-Champaign, my research is taking shape around a central question: How can compliance become a catalyst for creativity rather than a constraint on it?
Bold, Brilliant, Inclusive: Strategic Peacock x Gender Envy
Celebrating identity, supporting the LGBTQ+ community, and empowering individuals to be their true selves—Gender Envy is a vital nonprofit making a real difference.
Create with Compliance
If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.
Marisa's Speaking Schedule
The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.
Want the Strategic Peacock to speak at your next event? Contact us today!
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30th Ireland International Conference on Education (IICE-2026)
Dún Laoghaire, Ireland
October 27-29, 2026
Topic: Create With Compliance: Making Advertising Education Accessible, Engaging, and Inclusive -
2026 AMA Summer Academic Conference
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2026 Conference on Engaged Learning at Elon University
Elon, NC
June 22-23, 2026
Topic: Create With Compliance: Making Advertising Education Accessible, Engaging, and Inclusive -
UX Days 2026
University of Illinois Urbana-Champaign, Champaign, IL
April 18, 2026
Topic: Create with Compliance: Using UX-Driven Tools to Empower Advertising Educators in
Inclusive, Ethical Curriculum Design -
UX Days 2026
University of Illinois Urbana-Champaign, Champaign, IL
April 17, 2026
Keynote Panel: Are We Designing What’s Next—or Improving What Exists? -
Public Engagement Summit 2026
University of Illinois Urbana-Champaign, Champaign, IL
April 17, 2026
Topic: Public Engagement for Research Impact: Translating CREATE’s Agrifood and Climate
Research for Broader Audiences -
University of Illinois WebCon 2026
University of Illinois Urbana-Champaign, Champaign, IL
April 10, 2026
Topic: Teaching Case Study: ChatGPT and Beyond – Exploring AI in Advertising -
Gen AI at CITL
The Center for Innovation in Teaching & Learning
University of Illinois Urbana-Champaign, Champaign, IL
February 12, 2026
Topic: Teaching Case Study: ChatGPT and Beyond – Exploring AI in Advertising -
NIL Combine
Siebel Center for Design at the University of Illinois Urbana-Champaign, October 25, 2025 Topic: Building Your Brand: Content Creation for NIL Success -
11th Annual Digital Pedagogy Institute Conference
August 12, 2025
University of Waterloo
Topic: The Art of Compliance: Empowering Faculty to Teach Inclusive Advertising -
RISE 217: Entrepreneurship Edge
April 19, 2025
Champaign, IL
Topic: Branding Message, Business Online Presence & more -
WebCon 2025
April 3-4,2025
Online
Topic: AI in Social Media Marketing: Opportunities, Challenges, and Ethical Insights
