WHAT WE DO

The Strategic Peacock helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

MARISA PEACOCK, FOUNDER & CHIEF STRATEGIST

Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also a full-time senior lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.

She has previously also been an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, as a part of the Rabb School of Continuing Studies.

 

 

 

OUR SERVICES

Workshops

Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.

Social Audit

A social media audit offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to  outline an overall approach to optimizing online conversations and social media engagement.

Social Media

Our social media management services offer a comprehensive solution to elevate your brand’s online presence, engage your target audience, and drive tangible results. We’ll handle day-to-day tasks like posting, monitoring, and engaging with your audience, so you can focus on running your business.

About Our Clients

MEET OUR CLIENTS

The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.

 

Latest News

Bold, Brilliant, Inclusive: Strategic Peacock x Gender Envy

Celebrating identity, supporting the LGBTQ+ community, and empowering individuals to be their true selves—Gender Envy is a vital nonprofit making a real difference.

Create with Compliance

If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.

Proud as a Peacock 🦚

The Strategic Peacock is privileged to be among the amazing sponsors of this year’s United Pride’s CU Pride Fest in October.

See all our news

Marisa's Speaking Schedule

 The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.

Want the Strategic Peacock to speak at your next event? Contact us today!

  • 11th Annual Digital Pedagogy Institute Conference

    August 12, 2025
    University of Waterloo
    Topic: The Art of Compliance: Empowering Faculty to Teach Inclusive Advertising

  • RISE 217: Entrepreneurship Edge

    April 19, 2025
    Champaign, IL
    Topic: Branding Message, Business Online Presence & more

  • The 16th Annual College of Education Graduate Student Conference

    March 6–7, 2025
    Champaign, Illinois
    Theme: Education in the 21st Century: Designing a More Inclusive Future
    Topic: Advertising Curriculum and the Integration of Regulations, Laws & Policies that Support Inclusive Design

  • North American Home Furnishings Association

    February 6, 2025
    Webinar
    Topic: Generational Consumer Buying Trends for 2025

  • ConvergeSouth 2023

    October 6, 2023
    Concord, NC
    Topic: Bring Marketing In-house

  • WebCon 2023

    April 13, 2023
    Online
    Topic: How to Bring Social Media In-House and Make it Thrive!

  • Hub for Brand Innovation and Advertising Technology

    April 3, 2023
    Champaign Public Library
    Topic: Create Content from Start to Finish

  • Piatt County Nonprofit 2023 Leadership Meeting Leadership Meeting

    March 31, 2023
    Monticello, IL
    Topic: How to Tell Captivating Stories with Social Media

  • Seattle Interactive Conference

    October 25-26, 2022
    Seattle, WA
    Topic: How to Bring Social Media In-House and Make it Thrive!

  • North American Home Furnishings Association

    August 11, 2022
    Webinar
    Topic: Influencer Marketing Can Grow Your Business

  • North American Home Furnishings Association
    June 23, 2022 Webinar Topic: Reach Your Audience with the Right Digital Content