WHAT WE DO

The Strategic Peacock helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

MARISA PEACOCK, FOUNDER & CHIEF STRATEGIST

Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also a full-time senior lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.

She has previously also been an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, as a part of the Rabb School of Continuing Studies.

 

 

 

OUR SERVICES

Workshops

Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.

Social Audit

A social media audit offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to  outline an overall approach to optimizing online conversations and social media engagement.

Social Media

Our social media management services offer a comprehensive solution to elevate your brand’s online presence, engage your target audience, and drive tangible results. We’ll handle day-to-day tasks like posting, monitoring, and engaging with your audience, so you can focus on running your business.

About Our Clients

MEET OUR CLIENTS

The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.

 

Latest News

Creativity Through Compliance: Reframing the Rules

As I enter the third and final year of the MFA in Design for Responsible Innovation (DRI) program in the School of Art and Design at the University of Illinois Urbana-Champaign, my research is taking shape around a central question: How can compliance become a catalyst for creativity rather than a constraint on it?

Bold, Brilliant, Inclusive: Strategic Peacock x Gender Envy

Celebrating identity, supporting the LGBTQ+ community, and empowering individuals to be their true selves—Gender Envy is a vital nonprofit making a real difference.

Create with Compliance

If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.

See all our news

Marisa's Speaking Schedule

 The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.

Want the Strategic Peacock to speak at your next event? Contact us today!