The Strategic Peacock Turns 10
The Strategic Peacock turns 10! Looking back over the past 10 years, I’ve learned a lot about running my own business. Here are just a few lessons that stand out.
Category: marketing
Shaking My Tail Feathers!
This fall, I’m excited to announce that I’ll be joining the faculty as a lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign.
The 6 Most Important Trends in Digital Public Relations
So much has changed in the media landscape over the past ten years. Whether you’re working in public relations, digital media or marketing — what once was, has evolved to encompass a much larger playing field, full of new considerations and challenges.
If You Build It…
Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
Bibi’s Birthday Bike Ride: 80 year-old grandmother cycles Natchez Trace for global women’s charity
On October 17, to celebrate her 80th birthday — Katherine “Bibi” Jeter will ride her bike 440 miles along the Natchez Trace from Nashville, TN to Natchez, Mississippi all to raise money for globalbike, a non-profit organization supporting women-owned bike rental and repair programs in rural areas of Tanzania.
How to be Human
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Community, Conversations and Curiosity
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
Spark.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
I don’t do websites. But I did these.
What does a social media strategist know about websites? It’s no secret that I have built and designed websites, but it’s a title I don’t use. I make it very clear that I am not a web designer.