marketing – Page 2 – The Strategic Peacock

October 19, 2021December 20, 2021Content Strategy, marketing, Strategies

Digital Content Planning Made Easier

Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.

May 3, 2021marketing, Strategies

The Customer Experience Isn’t Just for Customers

The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.

June 23, 2020June 23, 2020Community Management, marketing, Small Business, Strategies

The Strategic Peacock Turns 10

The Strategic Peacock turns 10! Looking back over the past 10 years, I’ve learned a lot about running my own business. Here are just a few lessons that stand out.

August 13, 2019marketing

Shaking My Tail Feathers!

This fall, I’m excited to announce that I’ll be joining the faculty as a lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign.

February 22, 2019February 22, 2019marketing, Strategies

The 6 Most Important Trends in Digital Public Relations

So much has changed in the media landscape over the past ten years. Whether you’re working in public relations, digital media or marketing — what once was, has evolved to encompass a much larger playing field, full of new considerations and challenges.

December 11, 2018December 11, 2018Community Management, marketing, Strategies

If You Build It…

Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.

August 20, 2018August 20, 2018marketing, Resources

Bibi’s Birthday Bike Ride: 80 year-old grandmother cycles Natchez Trace for global women’s charity

On October 17, to celebrate her 80th birthday — Katherine “Bibi” Jeter will ride her bike 440 miles along the Natchez Trace from Nashville, TN to Natchez, Mississippi all to raise money for globalbike, a non-profit organization supporting women-owned bike rental and repair programs in rural areas of Tanzania.