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Category: marketing

Photo credit: Ross Stansfield
March 30, 2017March 30, 2017Community Management, marketing, Strategies

Community, Conversations and Curiosity

Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.

January 27, 2017January 27, 2017Content Strategy, marketing

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing

No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.

January 3, 2017January 3, 2017Content Strategy, marketing, Small Business, Strategies

Spark.

There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.

September 14, 2016September 14, 2016Art & Design, marketing, Resources, Services, Small Business

I don’t do websites. But I did these.

What does a social media strategist know about websites? It’s no secret that I have built and designed websites, but it’s a title I don’t use. I make it very clear that I am not a web designer.

August 2, 2016marketing, Small Business, Strategies

Do The Work.

No matter how big or small your business is, there are things that can help everyone work smarter, not harder.

May 26, 2016February 23, 2017Conferences, Content Strategy, marketing, Resources, Small Business, Strategies

Five Ways to Use Social Media to Jumpstart Your Marketing Efforts

With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.

April 12, 2016Content Strategy, marketing, Resources

Content + Design, Together Forever

Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.

December 23, 2015December 23, 2015Community Management, marketing, Small Business

Happy Holidays from the Strategic Peacock!

Happy Holidays from the Strategic Peacock! May your days be merry and bright. Thanks to all our amazing clients for a spectacular year!

July 16, 2015October 22, 2021Community Management, Conferences, marketing, Strategies

Join Me at Betamore This Summer!

I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.

June 25, 2015November 3, 2015marketing, Small Business, Strategies

Connecting With Social Shoppers

In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.

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