Are You Adding Value to the Conversation?
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is […]
Category: marketing
Building an Online Presence
One of my favorite things about self-employment is connecting with others who have decided to build their own businesses. It’s spectacular when […]
How You Treat Your Employees is Indicative of How You Run Your Business
There’s great debate about what makes a company or organization great. Is it the leadership or the Esprit de corps? In an […]
Being on Social Media is Only as Important as What You’re Saying
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]
Overcoming Fear, Excuses for Social Media Engagement
The other day I was a guest speaker at a meeting of the National Association of Professional Women’s Fairfax County chapter. I […]
Confronted By Challenges, Supported by Experts
As a consultant it’s very easy to assume that your advice and expertise will be welcomed with open arms. From time to […]
Films About Letters, Objects and Cities
Those who know me, know that I love typographic design. I love the shape of letters. The beauty of counter space. The […]
Discovering Quora: The Art of Asking & Answering Questions
Early this week, my Twitter feed was a-buzz with talk about Quora, the online and user-generated and edited collection of questions and […]