AI in Social Media Marketing: Opportunities, Challenges and Ethical Insights
Learn about the current state of AI in social media and marketing overall, and explore the opportunities, challenges, and ethical considerations.
Category: Content Strategy
It Takes a Village
On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]
Fly Little Client, Fly!
I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.
The Strategic Peacock Joins Home Furnishings Association’s Solution Partners
The Strategic Peacock has joined the Home Furnishings Association’s Solution Partner Program to help retailers with social media and digital marketing.
Digital Content Planning Made Easier
Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.
Creating a Winning Social Media Strategy For Your Brand
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
How I Used Message Architecture in the Classroom
This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.
The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
Why Process Matters
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.