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Category: Content Strategy

December 15, 2025Art & Design, Content Strategy, Resources, Strategies

Create with Compliance

If you’re curious as to what I’ve been working on with my MFA Design for Responsible Innovation research, I give you ✨Create with Compliance.✨ a suite of instructional materials, including a textbook, workbook, website, and compliance scenario cards—designed to support learning about digital advertising compliance.

July 7, 2025July 7, 2025Community Management, Content Strategy, marketing, Small Business

Building Momentum: Strategic Peacock’s Second Season with Junction FC WPSL

For a second season, Strategic Peacock continued its proud partnership with Junction FC—one of the newest clubs in the Women’s Premier Soccer League (WPSL)—to lead social media strategy and support game day marketing and promotion.

April 18, 2025April 18, 2025Art & Design, Community Management, Content Strategy, marketing, Resources, Strategies

AI in Social Media Marketing: Opportunities, Challenges and Ethical Insights

Learn about the current state of AI in social media and marketing overall, and explore the opportunities, challenges, and ethical considerations. 

May 4, 2023January 9, 2024Art & Design, Content Strategy, marketing, Strategies

It Takes a Village

On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]

July 21, 2022July 21, 2022Content Strategy, marketing, Small Business

Fly Little Client, Fly!

I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.

March 24, 2022Content Strategy, marketing, Services, Strategies

The Strategic Peacock Joins Home Furnishings Association’s Solution Partners

The Strategic Peacock has joined the Home Furnishings Association’s Solution Partner Program to help retailers with social media and digital marketing. 

October 19, 2021December 20, 2021Content Strategy, marketing, Strategies

Digital Content Planning Made Easier

Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.

October 15, 2021October 15, 2021Content Strategy, Resources, Strategies

Creating a Winning Social Media Strategy For Your Brand

How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results? 

September 30, 2019October 6, 2019Content Strategy

How I Used Message Architecture in the Classroom

This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.

July 18, 2018July 18, 2018Community Management, Content Strategy, Resources, Strategies

The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire

I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.

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Recent Posts

  • Bold, Brilliant, Inclusive: Strategic Peacock x Gender Envy
  • Create with Compliance
  • Proud as a Peacock 🦚
  • Building Momentum: Strategic Peacock’s Second Season with Junction FC WPSL
  • AI in Social Media Marketing: Opportunities, Challenges and Ethical Insights

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