Creating a Winning Social Media Strategy For Your Brand
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
Category: Content Strategy
How I Used Message Architecture in the Classroom
This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.
The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
Why Process Matters
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing
No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths.
Spark.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
Five Ways to Use Social Media to Jumpstart Your Marketing Efforts
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Content + Design, Together Forever
Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.
Will Work for Social Change
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in […]
Get Cold Justice for Your Content Strategy
It’s no secret that I’m a big fan of crime dramas and detective series. I readily admit that my guilty pleasure is […]