Recently, I was asked to address the graduates at LearnServe’s 2019 graduation. LearnServe is an amazing organization that equips middle and high school students from diverse backgrounds with the entrepreneurial vision, tenacity, confidence, and leadership skills needed to tackle social challenges at home and abroad.
So much has changed in the media landscape over the past ten years. Whether you’re working in public relations, digital media or marketing — what once was, has evolved to encompass a much larger playing field, full of new considerations and challenges.
Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.