Creating a Winning Social Media Strategy For Your Brand
How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?
Category: Strategies
The Customer Experience Isn’t Just for Customers
The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.
The Strategic Peacock Turns 10
The Strategic Peacock turns 10! Looking back over the past 10 years, I’ve learned a lot about running my own business. Here are just a few lessons that stand out.
Advice for Social Entrepreneurs
Recently, I was asked to address the graduates at LearnServe’s 2019 graduation. LearnServe is an amazing organization that equips middle and high school students from diverse backgrounds with the entrepreneurial vision, tenacity, confidence, and leadership skills needed to tackle social challenges at home and abroad.
The 6 Most Important Trends in Digital Public Relations
So much has changed in the media landscape over the past ten years. Whether you’re working in public relations, digital media or marketing — what once was, has evolved to encompass a much larger playing field, full of new considerations and challenges.
If You Build It…
Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
How to be Human
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Why Process Matters
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Community, Conversations and Curiosity
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.