I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
Whether it’s eating healthier, working out or learning a new skill — leveraging someone’s motivation is helpful to creating long-term positive behavioral change.
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.