How to be Human
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Category: Strategies
Why Process Matters
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
Community, Conversations and Curiosity
Like the old west, social media is unregulated and its open expansion calls out to us, and it is also built on a strong foundation of community, conversations and curiosity.
Spark.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
Do The Work.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
Five Ways to Use Social Media to Jumpstart Your Marketing Efforts
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
From Ideas to Action: How to Cultivate a Successful Online Community
Whether it’s eating healthier, working out or learning a new skill — leveraging someone’s motivation is helpful to creating long-term positive behavioral change.
Join Me at Betamore This Summer!
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
Connecting With Social Shoppers
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
How to Build a Successful Mentoring Program
In past year, I’ve begun volunteering with an amazing DC-based non profit called LearnServe International. LearnServe offers an after-school entrepreneurship training program that prepares […]