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Category: marketing

August 2, 2016marketing, Small Business, Strategies

Do The Work.

No matter how big or small your business is, there are things that can help everyone work smarter, not harder.

May 26, 2016February 23, 2017Conferences, Content Strategy, marketing, Resources, Small Business, Strategies

Five Ways to Use Social Media to Jumpstart Your Marketing Efforts

With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.

April 12, 2016Content Strategy, marketing, Resources

Content + Design, Together Forever

Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.

December 23, 2015December 23, 2015Community Management, marketing, Small Business

Happy Holidays from the Strategic Peacock!

Happy Holidays from the Strategic Peacock! May your days be merry and bright. Thanks to all our amazing clients for a spectacular year!

July 16, 2015October 22, 2021Community Management, Conferences, marketing, Strategies

Join Me at Betamore This Summer!

I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.

June 25, 2015November 3, 2015marketing, Small Business, Strategies

Connecting With Social Shoppers

In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.

June 16, 2015marketing, Small Business

Shake Your Tail Feathers! The Strategic Peacock is 5 Years Old!

This June, I’m celebrating 5 years of the Strategic Peacock! Here are five lessons learned over the past 5 years.

March 26, 2015Community Management, marketing, Resources, Strategies

Customer Experience Management Is The Answer

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]

February 9, 2015Community Management, marketing, Small Business, Strategies

How to Connect with Social Shoppers

Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]

December 2, 2014Community Management, marketing, Strategies

What To Do When Your Audience Doesn’t Want to Engage?

If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]

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