Shake Your Tail Feathers! The Strategic Peacock is 5 Years Old!
This June, I’m celebrating 5 years of the Strategic Peacock! Here are five lessons learned over the past 5 years.
How to Build a Successful Mentoring Program
In past year, I’ve begun volunteering with an amazing DC-based non profit called LearnServe International. LearnServe offers an after-school entrepreneurship training program that prepares […]
Customer Experience Management Is The Answer
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]
How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
For the Love of Dogs: The Blind Contour Drawing Experience
For the record, I’m one of those dog owners. I take more photos of my beloved Pit Bull Sampson than I do […]
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
What Can a Bagel Shop Teach Us About the Community Experience?
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
The Strategic Peacock: Fall Tour 2014
It’s September — a time when students and teachers head back to school. I love the start of a new school year, […]
The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]