How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
For the Love of Dogs: The Blind Contour Drawing Experience
For the record, I’m one of those dog owners. I take more photos of my beloved Pit Bull Sampson than I do […]
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
What Can a Bagel Shop Teach Us About the Community Experience?
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
The Strategic Peacock: Fall Tour 2014
It’s September — a time when students and teachers head back to school. I love the start of a new school year, […]
The Problem With Goals
When I work with small businesses, the subject of goals is bound to come up. To understand what a company is working […]
Is Your Business Card Socially Active?
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
Will Work for Social Change
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in […]
How to Convert Non-Believers When You’re Preaching to the Choir
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on […]
Data Driven Marketing Starts with Company Culture
When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I […]