Audience Analysis: People, Power and Influence
Deploying a successful social media strategy, requires an intimate understanding of the niche audiences you are trying to reach. But where to start?
Tag: Social Media
The Strategic Peacock Celebrates Our Summer Intern
This summer, the Strategic Peacock had the privilege of hiring an intern to assist with many of our social media campaigns.
If You Build It…
Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
How to be Human
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
Spark.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
Connecting With Social Shoppers
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
How to Convert Non-Believers When You’re Preaching to the Choir
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on […]
It’s Not About Social Media; It’s About the Strategy
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]