Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my […]
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, […]