social media strategy – The Strategic Peacock

October 26, 2022August 24, 2023Conferences, marketing, Small Business, Strategies

How to Bring Social Media In-House and Make it Thrive!

Let’s learn how to bring marketing in-house and build a social media team that can thrive over time.

July 21, 2022July 21, 2022Content Strategy, marketing, Small Business

Fly Little Client, Fly!

I love helping businesses grow and strategically employ social and other digital media with communication goals in mind.

October 15, 2021October 15, 2021Content Strategy, Resources, Strategies

Creating a Winning Social Media Strategy For Your Brand

How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?

May 3, 2021marketing, Strategies

The Customer Experience Isn’t Just for Customers

The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.

December 11, 2018December 11, 2018Community Management, marketing, Strategies

If You Build It…

Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.

July 18, 2018July 18, 2018Community Management, Content Strategy, Resources, Strategies

The Creative Marketing Zone Podcast #49: How to Leverage Social Media Stats to Help You Grow Your Empire

I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.

May 26, 2016February 23, 2017Conferences, Content Strategy, marketing, Resources, Small Business, Strategies

Five Ways to Use Social Media to Jumpstart Your Marketing Efforts

With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.

July 16, 2015October 22, 2021Community Management, Conferences, marketing, Strategies

Join Me at Betamore This Summer!

I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.