Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.
I recently spoke with Eric Koch on The Creative Marketing Zone podcast to discuss the role that social media data plays in developing a social media strategy.
Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]
Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute […]