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Tag: marketing

May 3, 2021marketing, Strategies

The Customer Experience Isn’t Just for Customers

The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.

September 25, 2017July 18, 2018Community Management, marketing, Strategies

How to be Human

When we share stories that help people understand things from new perspectives, the “other” becomes more real to us. When we have conversations with people, whether in real life or online, we become more connected.

July 16, 2015October 22, 2021Community Management, Conferences, marketing, Strategies

Join Me at Betamore This Summer!

I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.

June 25, 2015November 3, 2015marketing, Small Business, Strategies

Connecting With Social Shoppers

In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.

March 26, 2015Community Management, marketing, Resources, Strategies

Customer Experience Management Is The Answer

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]

May 7, 2014marketing, Strategies

Data Driven Marketing Starts with Company Culture

When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I […]

May 13, 2013marketing, Small Business

Are You a Messy Barber?

Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of […]

April 19, 2013Small Business

Happy Anniversary!

Three years ago today, I quit my job. I didn’t set out to be my own boss — it happened quite organically. […]

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