The infrastructure may be invisible, but it’s what makes responsible creativity possible.
Great advertising isn’t just about the idea. It’s about everything that has to happen behind the idea to make it work.
Tag: inspiration
How Things Work
Before I started my own business, I was frustrated with the way things worked. Upper management made decisions without truly understanding how […]
Work Hard and Be Nice to People
I often get asked how I’m able to manage my social media presence. The question confuses me. “What do you mean? How […]
Are You Adding Value to the Conversation?
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is […]
Being on Social Media is Only as Important as What You’re Saying
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]
Great Customer Experience Comes First
I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all […]
Social Slam 2012
On Friday, April 27 I’ll be presenting at the Social Media Club Knoxville’s Social Slam 2012. This year, Social Slam aims to showcase […]
Overcoming Fear, Excuses for Social Media Engagement
The other day I was a guest speaker at a meeting of the National Association of Professional Women’s Fairfax County chapter. I […]
I Am Against SOPA & PROTECT-IP
In 15 days the United States Congress will vote on the Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic […]
Proud to Be Type B
My name is Marisa and I am Type B. Though, I am not ashamed of this, in many entrepreneurial circles it’s an […]