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February 9, 2015Community Management, marketing, Small Business, Strategies

How to Connect with Social Shoppers

Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]

December 2, 2014Community Management, marketing, Strategies

What To Do When Your Audience Doesn’t Want to Engage?

If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]

June 25, 2014marketing, Resources, Small Business, Strategies

Is Your Business Card Socially Active?

When I attend events, it’s inevitable that I’ll acquire business cards. If I’m lucky, I’ve remembered to bring my own. As a […]

August 24, 2012Community Management, marketing, Strategies

Being on Social Media is Only as Important as What You’re Saying

As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]

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