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Tag: customer experience

May 3, 2021marketing, Strategies

The Customer Experience Isn’t Just for Customers

The customer experience isn’t just for customers. The more we accept and understand this, the more all our touchpoints and interactions can become more meaningful, deliberate attempts to actually connect and learn from one another.

May 26, 2016February 23, 2017Conferences, Content Strategy, marketing, Resources, Small Business, Strategies

Five Ways to Use Social Media to Jumpstart Your Marketing Efforts

With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.

April 12, 2016Content Strategy, marketing, Resources

Content + Design, Together Forever

Design and Content go together like peanut butter and jelly, Hall & Oates, or smartphones and selfies. It’s hard to have one without the other — and be successful.

March 26, 2015Community Management, marketing, Resources, Strategies

Customer Experience Management Is The Answer

Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]

November 3, 2014October 6, 2019Community Management, Conferences, marketing, Small Business, Strategies

What Can a Bagel Shop Teach Us About the Community Experience?

In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]

September 10, 2014Conferences, marketing, Small Business

The Strategic Peacock: Fall Tour 2014

It’s September — a time when students and teachers head back to school. I love the start of a new school year, […]

May 7, 2014marketing, Strategies

Data Driven Marketing Starts with Company Culture

When I say Big Data, you say “Enough.” It’s true, big data has become an overused buzz word. And so when I […]

March 25, 2014Content Strategy, Small Business, Strategies

It’s Not About Social Media; It’s About the Strategy

I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]

March 8, 2014Community Management, marketing, Small Business

Client Spotlight: Georgetown Bagelry

The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my […]

January 3, 2014Community Management, marketing, Small Business, Strategies

Invest in Social Media Success

It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, […]

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