content marketing – The Strategic Peacock

May 4, 2023January 9, 2024Art & Design, Content Strategy, marketing, Strategies

It Takes a Village

On January 14, my client, friend, and mentor, Mary Beall Adler began the Tour d’Afrique, a 6,850-mile ride down the length of […]

October 19, 2021December 20, 2021Content Strategy, marketing, Strategies

Digital Content Planning Made Easier

Are you drowning in content? Or are you in a content drought? If you’re engaging in social media marketing, email marketing, and web marketing, you have a content problem.

October 15, 2021October 15, 2021Content Strategy, Resources, Strategies

Creating a Winning Social Media Strategy For Your Brand

How can you efficiently and effectively create, manage and measure social media campaigns that add value and get results?

September 30, 2019October 6, 2019Content Strategy

How I Used Message Architecture in the Classroom

This semester I’m teaching Writing for PR to undergrad students. Before we actually started writing, I spent the first few weeks talking about content strategy.

December 11, 2018December 11, 2018Community Management, marketing, Strategies

Growing your online audience is never easy. It takes a lot of time and effort to grow, maintain and sustain your followers and fans. It doesn’t happen over night and requires a strong commitment to developing consistent messaging, engaging content and a listening culture to ensure that customers are being heard.

August 16, 2017Content Strategy, Strategies

Why Process Matters

Good marketing and outreach doesn’t come from social media alone. It starts with a cohesive, comprehensive workflow in which everyone involved knows what happens next.