Create Your Own Narrative.
I was in high school when Nike launched it’s ‘Play Like a Girl‘ campaign. The campaign played a pivotal role in changing […]
Category: Strategies
It’s Not About Social Media; It’s About the Strategy
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come […]
Invest in Social Media Success
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, […]
I Don’t Do Resolutions
I don’t do resolutions. Declaring your aspirations to the world isn’t necessary — actions speak louder than words, after all. I hold […]
How Things Work
Before I started my own business, I was frustrated with the way things worked. Upper management made decisions without truly understanding how […]
Strategic Peacock Fall Tour: Las Vegas
This fall, the Strategic Peacock has been invited to present around the country. On September 11 I presented in Las Vegas at […]
Content Marketing Doesn’t Work If the Right People Don’t See It
Every January I teach an 8-week class about social media marketing to students enrolled in a graduate program at the Maryland Institute […]
Work Hard and Be Nice to People
I often get asked how I’m able to manage my social media presence. The question confuses me. “What do you mean? How […]
Are You Adding Value to the Conversation?
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is […]
Being on Social Media is Only as Important as What You’re Saying
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]