Spark.
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
Category: Strategies
Do The Work.
No matter how big or small your business is, there are things that can help everyone work smarter, not harder.
Five Ways to Use Social Media to Jumpstart Your Marketing Efforts
With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
From Ideas to Action: How to Cultivate a Successful Online Community
Whether it’s eating healthier, working out or learning a new skill — leveraging someone’s motivation is helpful to creating long-term positive behavioral change.
Join Me at Betamore This Summer!
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
Connecting With Social Shoppers
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
How to Build a Successful Mentoring Program
In past year, I’ve begun volunteering with an amazing DC-based non profit called LearnServe International. LearnServe offers an after-school entrepreneurship training program that prepares […]
Customer Experience Management Is The Answer
Successful companies put their customers first. However, when it comes to managing customer relationships, many companies fall behind. Failing to invest in […]
How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]