How to Connect with Social Shoppers
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you […]
Category: Community Management
What To Do When Your Audience Doesn’t Want to Engage?
If you’re like any of the businesses I work with, you’ve probably experienced and encountered inactive social media followers. You know who […]
What Can a Bagel Shop Teach Us About the Community Experience?
In October, one of my clients and I presented at LavaCon, a digital media strategies conference in Portland. Mary Beall Adler, CEO […]
Will Work for Social Change
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in […]
Client Spotlight: Georgetown Bagelry
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my […]
Invest in Social Media Success
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, […]
My First Radio Commerical
Thanks to my cousin, Mike Peacock, an accomplished musician and audio engineer, the Strategic Peacock has its own radio commercial. As an […]
Work Hard and Be Nice to People
I often get asked how I’m able to manage my social media presence. The question confuses me. “What do you mean? How […]
Are You Adding Value to the Conversation?
In my work helping organizations develop and promote their online engagement strategies, one of the most common questions I am asked is […]
Being on Social Media is Only as Important as What You’re Saying
As a social media strategist and marketing consultant I often have to defend the merits of social media. At first glimpse, those […]