WHAT WE DO

The Strategic Peacock helps organizations create and implement online strategies that appropriately target the right audience with the right information using the right media.

MARISA PEACOCK, FOUNDER & CHIEF STRATEGIST

Marisa Peacock is the founder and chief strategist of the Strategic Peacock. Before founding her company in 2010, Marisa managed and produced websites, multimedia, and online content for not-profits, independent schools and small businesses. Marisa is also a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.

She has previously also been an adjunct faculty member at the Maryland Institute College of Art in Baltimore, MD as a part of the Business of Art and Design graduate program; at West Virginia University’s Reed College of Media, as a part of the Integrated Marketing Communications graduate program; and at Brandeis University, as a part of the Rabb School of Continuing Studies.

 

 

 

OUR SERVICES

Workshops

Social media workshops offer a project-based learning day dedicated to hands-on social media training, audience development and content creation. Company partners learn how to create, manage and measure social media to show the value of the company (and its entities) to prospective and current customers, funders and partners.

Social Media Review

A social media review offers an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will work with your organization to  outline an overall approach to optimizing online conversations and social media engagement.

Website Audits

A website audit analyzes all aspects of your site — usability, content, search optimization, and more. Recommendations for making updates to your website will also be provided. We will work with you to design a long-term strategy to tell your company’s story and showcase your brand through the appropriate channels.

About Our Clients

MEET OUR CLIENTS

The Strategic Peacock specializes in social media and communication strategy development; web content development; and web content management for small businesses, independent schools and non-profits.

 

Latest News

The Strategic Peacock’s Stellar Cellar

This year, theStrategic Peacock’s Stellar Cellar is a part of this year’s Champaign County Humane Society’s Fur Ball!

Back-to-School Rules!

This year, I’ve put together a #BacktoSchool playlist. It includes songs, new and old, to get excited, stay focused, and remember how awesome we are!

Junction FC Kicks Off Inaugural Home Games in the Women’s Premier Soccer League

The Women’s Junction Football Club (FC) is thrilled to announce its first home games in the Women’s Premier Soccer League, marking a significant milestone.

See all our news

Marisa's Speaking Schedule

 The Strategic Peacock speaks all over the country about the ins and outs of social media, the customer experience and how businesses of all shapes and sizes can optimize their presence online.

Want the Strategic Peacock to speak at your next event? Contact us today!

ConvergeSouth 2023

October 6, 2023
Concord, NC
Topic: Bring Marketing In-house

WebCon 2023

April 13, 2023
Online
Topic: How to Bring Social Media In-House and Make it Thrive!

Hub for Brand Innovation and Advertising Technology

April 3, 2023
Champaign Public Library
Topic: Create Content from Start to Finish

Piatt County Nonprofit 2023 Leadership Meeting Leadership Meeting

March 31, 2023
Monticello, IL
Topic: How to Tell Captivating Stories with Social Media

Seattle Interactive Conference

October 25-26, 2022
Seattle, WA
Topic: How to Bring Social Media In-House and Make it Thrive!

North American Home Furnishings Association

August 11, 2022
Webinar
Topic: Influencer Marketing Can Grow Your Business

North American Home Furnishings Association
June 23, 2022 Webinar Topic: Reach Your Audience with the Right Digital Content
Hub for Brand Innovation and Advertising Technology

November 29, 2021
Webinar
Topic: Creating a Winning Social Media Strategy for Your Brand

Hub for Brand Innovation and Advertising Technology

October 28, 2021
Brand Hub Social Media Workshop
Topic: Audience Analysis: People, Power & Influence

North American Home Furnishings Association

October 17, 2021
High Point, NC
Topic: Digital Content Planning Made Easier

Hub for Brand Innovation and Advertising Technology

October 11, 2021
Webinar
Topic: Creating a Winning Social Media Strategy for Your Brand

Pet Sitters International

Spring 2021
Mini-Sessions
Topic: Creating Your Social Media Content Plan, Brand Perception and Consistency, Measuring Results of Your Marketing, Understanding Consumer Behavior, Mistakes to Avoid on Social Media