A few weeks ago, I was invited as a guest on the Creative Marketing Zone’s podcast, hosted by Eric Koch. I spoke about how to improve your online presence and the elements that help to make brands more human. Since then, I’ve been thinking about what it means to be human — and not just […]
There are so many examples of how social media contributed to 2016’s dumpster fire. In 2017, let’s find our social media spark.
In its June issue, which sought to understand “what makes Millennials tick?” RetailerNow magazine published an article I wrote about Connecting with Social Shoppers.
Think about the last time you made a purchase. Whether it was a couch or a pair of pants, chances are you took time to research until you found what you wanted to buy. Maybe you browsed user reviews on the company’s website. Maybe you asked for feedback on Twitter or Facebook. Maybe you created […]
Making customers feel good is a powerful marketing experience. When I receive thank-you notes from a classroom of children after making a donation on Donors Choose, I feel amazing. When I receive a product that I backed on Kickstarter, I feel like I’m a part of something bigger. To help me feel good about the decisions I’ve […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my first clients. In our work together, Mary and I have strived to harness the amazing power and spirit of her store’s community so we can provide the best customer experience online and in-store. […]
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]
It’s never easy to say goodbye. Yet, sometimes moving on can mean exploring new opportunities and throwing yourself fully into an on-going adventure. At the end of year, I’ll be leaving CMSWire to do just that. It’s strange how a serendipitous act can open up a world of possibilities. My journey to CMSWire began so […]
On Wednesday, October 23 The Strategic Peacock presented at the LavaCon Conference on Digital Media and Content Strategies in Portland, OR. It was so much fun to talk about why content marketing strategies need a strong listening culture, as well as to learn from others at the conference. I also enjoyed spending time exploring Portland. […]