With so many best practices to implement, it’s easy to get overwhelmed and lose focus on your goals. Here are five key ways that you can leverage social media to help you jumpstart your marketing efforts.
I am very excited to be teaching two social media marketing workshops this summer at Betamore, a coworking space, incubator and campus for technology and entrepreneurship in Baltimore, MD.
Each year, The Strategic Peacock makes an effort to donate services to local organizations who may not be able to invest in professional online media services. There are so many wonderful, local organizations working hard to make a difference and because they put 100% of their resources into helping their communities, there’s not always enough left to […]
I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]
The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my first clients. In our work together, Mary and I have strived to harness the amazing power and spirit of her store’s community so we can provide the best customer experience online and in-store. […]
It’s been predicted that business leaders will increase their social media budgets in 2014. As organic reach declines across Facebook and Twitter, it’s inevitable that companies will be forced to pay to promote their posts to a wider audience. And while mobile advertising and traditional display advertising will also eat up a sizable portion of […]
Thanks to my cousin, Mike Peacock, an accomplished musician and audio engineer, the Strategic Peacock has its own radio commercial. As an instructor for the Art Institute of Las Vegas, he assigned his class a real world project, in which they got to create radio commercials for real clients. The students created the copy (assisted […]
Have you heard the one about the messy barber? It’s brain teaser that I learned growing up and it’s remained one of my favorites.